Where else to go for dancing all night long to bouncing tech-house while being showered in confetti, inflatables and flamboyant dancers – falling from the ceiling, traversing the crowds and popping out from the stage? elrow is the party that’s audaciously free, ripping up the clubbing textbook by throwing in animation, fun and plenty of creative wonder. Known for transforming its spiritual home of Amnesia into a plethora of wacky and colourful themes and scenes, it’s hard to know where to look at this grand event. Dancing inside the ‘Rowlympic Games’ to the stretches of ‘Bollywood’ to the sounds of Eats Everything and Basement Jaxx is an idea that sounds too good to work, yet it undeniably does.
A living, breathing spectacle, for elrow no expense is spared in the pursuit of an extravagantly circus world. Spinning themed parties on its head, clubbers are invited to not only spectate but to partake in the delirious fantasies the masterminds conjure. Dressing guests in props and costumes, there’s always an abundance of kit being handed out and thrown about to ensure its people are as peppered as its stages. The smoking area, even, comes spectacularly alive with actors that perform to revellers and on occasion, hand out refreshments – popcorn and candyfloss, anyone?
It’s of no wonder then that such an awe-inspiring, and literally eye-catching, party has spread across the globe. With parties hosted across major cities, nothing, truly, compares to the nights in Ibiza where, combined with the anything-goes attitude, the spirit of elrow comes fully maximised. So, for those tired and weary from the traditional clubbing experience, or those seeking new heights, prepare to be amazed as two-stepping to your favourite artists takes on new levels.
And yet, there’s no resting on laurels for elrow. With new bars constantly needing to be set, the theatrics, themes and ideas just keep on getting better. Having won the island over season on season, over the top and audacious has found its place on Amnesia’s dancefloors and beyond. Keep watch as new spaces get taken over. In the meantime, see you on the dancefloor!