What better place to learn about all things Dance Music then the genre’s spiritual home of Ibiza? Making the most of Hard Rock Ibiza’s beautiful surrounds and unrivaled Balearic atmosphere, the three-day learning platform that is IMS Ibiza did not disappoint visitors this year. Often referred to as the music industry’s answer to TED talks, now in its 10th year, IMS proved an endless fountain of inside knowledge that flowed from its eclectic mix of experts and artists.
No two days were the same; with a diverse array of voices, talents and minds bringing their insight to the fore, visitors were treated to three days of priceless educational, inspirational and motivational thought-leadership. With themes ranging from gender inequality, animal cruelty and the next generation to the future of digital music, here’s a run-down of what we learnt during an unforgettable three days…
Day one brought the gift that is DVS1 to the IMS stage. Ater his knock-out performance at Circoloco the night before, attendees knew that his DJ skills masterclass wouldn’t disappoint. Providing no end of insight into the Berghain resident’s style and skill, the audience were given the chance to enjoy an extensive Q&A alongside reflections on his diverse career, extensive record collection and life at Berghain.
Following this stellar start to proceedings was Toni Tambourine from Neighbourhood PR. Toni was able to offer further advice on how best to break into the industry in the digital age, thanks to his wealth of experience working with the likes of Heidi, Maya Jane Coles and Pan-Pot.
After an awe-inspiring first day, anticipation for day two was high. The day kicked off with an insightful talk on Health & Hedonism: How To Stay Sane In The Game, highlighted by SheSaid.So’s Andreea Magdalina, Agoria, Louisahhh and Monk, who discussed the little-shared issues that plague many in the industry. They openly discussed coping mechanisms and emphasised the importance of opening up the conversation surrounding these problems, which was refreshing for the audience to hear.
The topic of gender inequality and prejudices levelled at women was fantastically explored by Black Madonna during her Keynote interview with Nick DC of Mixmag, during which she stated: “Stop debating it, it’s not a debatable fact, it’s like climate change, it’s like evolution. Even debating this topic … we are so far past that.”
However, the day’s excitement didn’t stop there, as the audience were treated to a brilliant talk titled ‘Meet team Arnua and the elrow family’. This provided an amazing chance to get the low-down on one of the industry’s best-loved dynasties and the driving force behind one of EDM’s most successful party concepts. Along with a talk hosted by none other than Resident Advisor’s co-founders, day two did not disappoint by any stretch of the imagination.
Day three saw discussions move to the interesting panel from Music Against Animal Cruelty (MAAC) on how they can help protect endangered wildlife through music. This was an incredible panel to listen to, who opened the eyes and ears of attendees to the possibilities for music to truly change their world.
Throughout the day we also locked into the legendary house-garage remix team, Masters At Work, who were surprised with the Pioneer Award, and New Order’s Bernard Sumner both of whom were interviewed by Pete Tong.
With so much to do and see, we could have done each day ten times over. For anyone who hasn’t visited to the beautiful fortress before, we couldn’t think of a better reason than the IMS. With things coming to a close in a typically charged Ibiza fashion, an incredible three days were ended by the legendary IMS Finale fiesta.
Now entering its second decade and only growing bigger and better, we can’t wait to see what next year has in store.
Photos: Courtesy of the IMS Music Summit